Toast Magazine

Toast is an independent magazine for Sheffield, listing what’s on and available for free at all great outlets

Toast magazine is a magazine aimed at 18- 40 year olds with the intention to advertise and intrigue citizens of Sheffield about the town and what is available around them. The magazine has a pledge that there is a maximum of 40% advertising contents, including gig listings and listings for shops/ bars within the city itself, such as the Leadmill (advertised in issue 30 on the first page). Within Sheffield, it is distributed by Cylex UK  to the center and other populated areas such as Broom hill, Abbeydale and Hunters bar.  it has been in circulation since 2009 and has made 30 issues since them.

 Content  

Toast magazine generally consists of local news, gossip, music features, big name interviews, media and entertainment reviews, property sales, fashion and, of course, an indispensable listing guide. 

the interviews are of the low key variety and are probably only known locally.

Typical Reader Profile

toast magazine is generally made for university students who are into the general indie and rock vibe. this can range from the normal, adult(or trying to be) citizens to the mods and rocker's of todays society within sheffield. as it is free, it is ideal for students on the go.