Now Then Magazine

NOW THEN.

Now Then magazine is a monthly magazine, circulating within the Sheffield area. it is aimed at college students, around 18-30 year olds, with the intention to attract the wider range of culture, with art from individual artists each month. the  magazine invites members of the public to star as 'guest writers', giving it a more centred view of sheffield's culture and nightlife. It is a non profit organisation that catches the interests of city dwelling individuals. it promotes individuality, in a cultural way, with a little ethnicity thrown into the mix- e.g Art work, Food, Poetry-which appeals to the university student, due to the open mindedness that they approach the world with.



What the editor, Sam Walby, had to say...
How Now Then began
We launched our first issue in April 2008. I was a lowly writer back then, so I wasn't really involved in the initial set up, but the idea was to create a community magazine that had a personality and could serve as a platform for local writers, artists, musicians and businesses trying to strike out on their own. It has very much been a DIY operation from the start, with us using our common sense and following our noses. None of us have formal qualifications in publishing/editing/writing/graphic design etc, so it has been a case of learning on the job.

How it has changed
As I said, it has been a work in progress since we launched, so we are always looking to improve the design, add new regular sections and so on. So since our first issue, we've come a long way in terms of regular content - Film section, Food section, Listings/What's On. Our remit from the start has always been to try and feature as wide a selection of independent art/writing/music as possible, so from each month to the next we try to include radically different artists/music interviews etc. The design has evolved according to our own preferences and taking into account comments from readers, in every day life and also through our yearly readership surveys.

Main distribution areas
This is the one I can't go into too much detail on I'm afraid, but we get out to almost 1,000 locations in the city centre, Nether Edge, Lowfields/London road, and places outside the city, like Dore, Totley and Chesterfield. Quite a wide distribution net all in all. And yes, we distribute it ourselves through the Opus Distribution part of the company. We print Now Then with Evolution Print.