"So this is what radicalism means. No more top down, bureaucrat driven public services. We are putting those services into your hands. Old targets and performance indicators that drove the doctors, nurses and police officers mad- they're gone. all that bureaucracy that meant nothing ever happened- we are stripping it away."
David Cameron
The Localism Agenda supports the idea that a centralised government will be less effective when it comes to the wants and needs of the individual communities within the UK. This means that the governments decisions are dispersed to a representative council that has been elected by the people locally. this can give the community the chance to decide where money that has been given to them needs to go. Local councils know best where and how to make cuts and where there will be hardship. this supplies cheaper and more efficient services than if provided by the central government.
In terms of the media industry, this means that money allocated towards the news and television should, theoretically, give them more distribution processes, a chance to appeal to a wider audience. these small magazine companies that had been funded by the government before hand, wont have as much funding in the future to continue their projects. This accounts to more redundancies within the community, and more unemployed people within each community, alongside unemployment in other areas.

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