Exposed magazine contents and front cover analysisi

Localism agenda

"So this is what radicalism means. No more top down, bureaucrat driven public services. We are putting those services into your hands. Old targets and performance indicators that drove the doctors, nurses and police officers mad- they're gone. all that bureaucracy that meant nothing ever happened- we are stripping it away."

David Cameron

  The Localism Agenda supports the idea that a centralised government will be less effective when it comes to the wants and needs of the individual communities within the UK. This means that the governments decisions are dispersed to a representative council that has been elected by the people locally. this can give the community the chance to decide where money that has been given to them needs to go. Local councils know best where and how to make cuts and where there will be hardship. this supplies cheaper and more efficient services than if provided by the central government.
  In terms of the media industry, this means that money allocated towards the news and television should, theoretically, give them more distribution processes, a chance to appeal to a wider audience. these small magazine companies that had been funded by the government before hand, wont have as much funding in the future to continue their projects. This accounts to more redundancies within the community, and more unemployed people within each community, alongside unemployment in other areas.

magazine history

Toast Magazine

Toast is an independent magazine for Sheffield, listing what’s on and available for free at all great outlets

Toast magazine is a magazine aimed at 18- 40 year olds with the intention to advertise and intrigue citizens of Sheffield about the town and what is available around them. The magazine has a pledge that there is a maximum of 40% advertising contents, including gig listings and listings for shops/ bars within the city itself, such as the Leadmill (advertised in issue 30 on the first page). Within Sheffield, it is distributed by Cylex UK  to the center and other populated areas such as Broom hill, Abbeydale and Hunters bar.  it has been in circulation since 2009 and has made 30 issues since them.

 Content  

Toast magazine generally consists of local news, gossip, music features, big name interviews, media and entertainment reviews, property sales, fashion and, of course, an indispensable listing guide. 

the interviews are of the low key variety and are probably only known locally.

Typical Reader Profile

toast magazine is generally made for university students who are into the general indie and rock vibe. this can range from the normal, adult(or trying to be) citizens to the mods and rocker's of todays society within sheffield. as it is free, it is ideal for students on the go.

Now Then Magazine

NOW THEN.

Now Then magazine is a monthly magazine, circulating within the Sheffield area. it is aimed at college students, around 18-30 year olds, with the intention to attract the wider range of culture, with art from individual artists each month. the  magazine invites members of the public to star as 'guest writers', giving it a more centred view of sheffield's culture and nightlife. It is a non profit organisation that catches the interests of city dwelling individuals. it promotes individuality, in a cultural way, with a little ethnicity thrown into the mix- e.g Art work, Food, Poetry-which appeals to the university student, due to the open mindedness that they approach the world with.



What the editor, Sam Walby, had to say...
How Now Then began
We launched our first issue in April 2008. I was a lowly writer back then, so I wasn't really involved in the initial set up, but the idea was to create a community magazine that had a personality and could serve as a platform for local writers, artists, musicians and businesses trying to strike out on their own. It has very much been a DIY operation from the start, with us using our common sense and following our noses. None of us have formal qualifications in publishing/editing/writing/graphic design etc, so it has been a case of learning on the job.

How it has changed
As I said, it has been a work in progress since we launched, so we are always looking to improve the design, add new regular sections and so on. So since our first issue, we've come a long way in terms of regular content - Film section, Food section, Listings/What's On. Our remit from the start has always been to try and feature as wide a selection of independent art/writing/music as possible, so from each month to the next we try to include radically different artists/music interviews etc. The design has evolved according to our own preferences and taking into account comments from readers, in every day life and also through our yearly readership surveys.

Main distribution areas
This is the one I can't go into too much detail on I'm afraid, but we get out to almost 1,000 locations in the city centre, Nether Edge, Lowfields/London road, and places outside the city, like Dore, Totley and Chesterfield. Quite a wide distribution net all in all. And yes, we distribute it ourselves through the Opus Distribution part of the company. We print Now Then with Evolution Print.

Magazine History PowerPoint

If this doesnt work, I may cry.
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If this doesnt work, just click the link and it should open in slideshare